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Design Tips
Signs are one of the most efficient and effective means of
communication. Signs help people find you; they reach people who are
passing by your establishment; they present an image of your
business. In short, signs tell people who you are and what you are
selling.
A sign is the most direct form of visual communication
available.
REQUIREMENTS FOR A PROPER SIGN:
- A sign must be noticeable.
- A sign should have a clean and simple, but
brief message.
- A sign must be readable. Review the letter
visibility chart below for more details.
LETTER
HEIGHT |
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READABLE DISTANCE
(For maximum Impact) |
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MAXIMUM
READABLE DISTANCE |
| 3" |
30' |
100' |
| 4" |
40' |
150' |
| 6" |
60' |
200' |
| 8" |
80' |
350' |
| 9" |
90' |
400' |
| 10" |
100' |
450' |
| 12" |
120' |
525' |
| 15" |
150' |
630' |
| 18" |
180' |
750' |
| 24" |
240' |
1,000' |
| 30" |
300' |
1,250' |
| 36" |
360' |
1,500' |
| 42" |
420' |
1,750' |
| 48" |
480' |
2,000' |
| 54" |
540' |
2,250' |
| 60" |
600' |
2,500' |
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- A sign must be legible, well designed and easy to read.
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- A sign should use contrasting color combinations.
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- A sign should use no more than two different fonts.
There are over 3,000 fonts available, but only a handful are
usually used over and over in the sign business.
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- Use a size and boldness to create diversity and interest.
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- The most popular fonts utilized for sign designs are:
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